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Marketing Strategy
Marketing Strategy Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current...
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Marketing Strategy: A Decision Focused Approach
Marketing Strategy: A Decision Focused Approach Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of...
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Marketing Strategy Reviews
Marketing Strategy Thoroughly revised and updated, MARKETING STRATEGY, 4e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current...
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